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Posted on 11/09/05 04:37:42 AM
donp
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help with trade show display
Hello everyone. I'm new at this and desperately need some help. My company is exhibitiing at a trade show in 4 weeks and the ideas I've gotten from the marketing guy I hired have been underwhelming so I thought I'd do it myself! (except it's much more difficult that you all make it look)

I use PS for color correction in print projects and am not experienced as a "creative" artist.

Here's what I envision: a picture of an Arctic landscape with a group of igloos that are "painted" different colors. (We manufacture color cards that are used for selecting paint, sidiing, etc. and I was going to say something like "if color sells here, imagine what we can do for you")

After spending the better part of two days looking for stock photos, I've come up with nothing that I think will work. I have a hard time visualizing what will work together. Can someone point me in the right direction?

Posted on 12/09/05 3:22:57 PM
donp
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Re: help with trade show display
Here's what I came up with for my trade show backdrop. Unfortunately, no one I showed it to liked it!

What do you all think of it? Any advice? (other than don't quit my day job)

Thanks,

Donp



Posted on 12/09/05 3:29:54 PM
maiden
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Re: help with trade show display
It's really quite hard to make any judgement as the image you're displaying is too small.

But from what I can see you might want to bur the shadows further and build up some snow detail in the foreground - if you look back at one of the earlier Friday Challenges you will see that we all had a crack at doing realistic snow and ice.

As the igloos have such deep shadows then it goes without saying that the igloos themself should be shaded at the moment they are rather flat and 2D looking. On the right side of each igloo use the burn tool to add shade and to the left sides use the dodge tool to add some highlights which should straight away give them some depth.


Something like this:




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Posted on 12/09/05 3:51:50 PM
trinityofone
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Re: help with trade show display
Whilst being a good idea, I don't think igloos really work. As the saying goes, selling ice to eskimos but not really paint.

How about something that's traditionally drab, such as a battleship (or John Major)? It would give you the scope to have gradient patterns as well, which would follow with the paint-chart theme.

Also, having a little human presence, such as a paint salesperson shaking hands with the captain or something?

Just a thought.


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Posted on 12/09/05 5:15:06 PM
mj
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Re: help with trade show display
Hi donp,
If you want to keep the igloos in the image you could make a Aura Borealis in the sky. This would also let you use your color cards with a gradient. use a reflection of the sky to color the igloos. Caption ?? "Where you can find our paint colors" I know, I know, that's lame but you should be able to come up with something along those lines. Be sure to read Becky's post about the snow, ice and shadows.
Good Luck.

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Posted on 12/09/05 5:35:07 PM
donp
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Re: help with trade show display
Thanks everyone.

I see what you mean about the flatness. I have a hard time knowing where highlights and shadows should go. Becky, your's is definitely an improvement.

David, the igloos seemed like such a good idea at the time, but I agree that I don't think they work with the message I'm trying to convey, namely that our color cards can help companies sell products whose color is important.

I thought of a multicolor zebra but dismissed it as too cliche. "Stand out in a crowd with color?" I've seen the graphic a million times.

MJ, believe it or not, I do have a rainbow blend in the sky - it must be too subdued.

Posted on 12/09/05 5:53:15 PM
tabitha 1
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Re: help with trade show display
Hi donp
In a strange way I like the idea of the igloos, I think because its a place that is SO white, the concept of colour is different and eye-catching.
What I would say about your image is that there is no human element (maybe if you had Mr Eskimo walking away with his fishing rod with Mrs Eskimo waving from the door, ok slightly corny... How about Mr Eskimo actually painting his igloo? or even just some footprints in the snow? It just adds a bit of depth and realism). The other thing I would say is that the igloos in your image look identical, you could flip one or rotate using transform, anything to make them look different unless of course Barratt are making Igloos these days
I think that the pic you have posted has lost a little in translation as it is so small, if you posted a larger one maybe we could all have a play?


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