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Posted on 02/03/08 9:31:21 PM
fngirl
*
Posts: 20

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Re: Contest 187: Rebranding
I would love to have a go at this, but I am afraid college work is calling again. I am designing book covers for some H G Wells classics, Heeeeeelp!!!!!! No seriously it's not easy.

p.s. Vibeke, love the green and blue of your McDonalds rebrand; the brown and cream muddy version they are using to rebrand at the moment doesn't inspire me at all.

Claire

Posted on 02/03/08 10:43:03 PM
chris berry
Overhead Overlord
Posts: 724

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Re: Contest 187: Rebranding


Posted on 02/03/08 11:40:40 PM
Eva Roth
Luminous Liberator
Posts: 269

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Contest 187: Rebranding
Thanks,
Like your water, where can I get a bottle...

I'm afraid the bottles were a limited edition and have sold out. However, you can easily make your own! I took mine apart to show you how I did it this morning and - hey presto - got a cubist picture, which could possibly double up as another way to brand tap water. The bottle looks all right on its own, but in the other picture it definitely looks lopsided!



Posted on 03/03/08 01:00:54 AM
zapat
Audio Artist
Posts: 44

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Re: Contest 187: Rebranding
http://www.bohol.ph/
visit the place not just the website...
in the eyes of a nature lover paradise is spelled



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Posted on 03/03/08 01:19:38 AM
Steve Mac
Grunge Genie
Posts: 539

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Re: Contest 187: Rebranding
I realize this may be off course but this is a recent go-around I had with Comcast about there so-called better phone service. Gotta love Corporate America!
Click on pic for better view.




Posted on 03/03/08 03:55:02 AM
vibeke
Kreative Kiwi
Posts: 2157

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Re: Contest 187: Rebranding
Steve Mac wrote:
I realize this may be off course but this is a recent go-around I had with Comcast about there so-called better phone service. Gotta love Corporate America!
Click on pic for better view.



I Like it, it's a bit when you can't get the internet going, phone your provider, get recorded messages, suggesting you check their site for messages about problems.

Posted on 03/03/08 08:27:40 AM
james
Surreal Spoofer
Posts: 1194

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Re: Contest 187: Rebranding
Nick Curtain wrote:
Great animation James and great work from everyone.
Nick



Thank you Nick.

Posted on 03/03/08 1:05:14 PM
Steve Mac
Grunge Genie
Posts: 539

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Re: Contest 187: Rebranding
vibeke wrote:
Steve Mac wrote:
I realize this may be off course but this is a recent go-around I had with Comcast about there so-called better phone service. Gotta love Corporate America!
Click on pic for better view.



I Like it, it's a bit when you can't get the internet going, phone your provider, get recorded messages, suggesting you check their site for messages about problems.


Glad I'm not alone on this.

Posted on 03/03/08 11:01:17 PM
brewell
Pixel Pentagrammarian
Posts: 752

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Re: Contest 187: Rebranding
I've been thinking about Chris Berry's entries all day and have come to realize that an illustration for a magazine article is much like a movie poster in that they both need a title and a tag line. I'm going back to the drawing board and I'll be back with some graphics. Trade publication. Thanks Chris, I love that body under the dock.

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Posted on 04/03/08 08:41:53 AM
Mick Malkemus
Meticulous Manipulator
Posts: 91

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Virgin Gallactic Hotels... Beyond the Ordinary.
If I were to have a hero, it would be Sir Richard.

Do you have any doubt that he and his company will one day put the first Hotel on the Moon?

I don't.



Posted on 04/03/08 10:22:27 AM
chris berry
Overhead Overlord
Posts: 724

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Re: Contest 187: Rebranding
brewell wrote:
I've been thinking about Chris Berry's entries all day and have come to realize that an illustration for a magazine article is much like a movie poster in that they both need a title and a tag line. I'm going back to the drawing board and I'll be back with some graphics. Trade publication. Thanks Chris, I love that body under the dock.

You're absolutely right - an image for an article advertises the article. I would think of it as more than a movie poster. A press ad: with a headline and a subhead (if needed). This brief isn't about re-branding a product, but more about the subject of rebranding, so your thinking's dead right. I cheated a little bit tho'. My favourite image is the baby, but Steve asked for images relating to hospitality, so I did the pub to cover my butt. Glad you like the Murder poster - for this image my girlfriend shot me on the living room floor (with a camera, of course!).

Chris


Posted on 04/03/08 12:21:54 PM
josephine harvatt
Gag Gadgeteer
Posts: 2603

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Re: Contest 187: Rebranding
I very much like the "cubist bottle" - a stunning image in its own right and one which I will probably steal at future date

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Posted on 04/03/08 3:11:35 PM
katew
Virtual Virtuoso
Posts: 678

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Re: Contest 187: Rebranding
Trying to reach a broader clientele by going downmarket! It's a bit scary to think that the pic I used for 'Rooms and Suites' on this one was of an establishment's 'deluxe' room!




Posted on 04/03/08 4:02:08 PM
GKB
Magical Montagist
Posts: 3883

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Re: Contest 187: Rebranding


Posted on 04/03/08 4:12:03 PM
GKB
Magical Montagist
Posts: 3883

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Re: Contest 187: Rebranding
Having been tucked away in a secluded little corner of Sweden working at this week's Challenge I'm astounded at the number of us who have 'had a go' at the bottled water industry. The cynicism of the 'Evian' brandname where the customer is insulted in the ad has always amazed me.


Posted on 04/03/08 5:40:35 PM
Deborah Morley
Makeover Magician
Posts: 1319

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Re: Contest 187: Rebranding
Great variety as ever.



Posted on 05/03/08 02:44:58 AM
Gavin
*
Posts: 15

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Contest 187: Rebranding






Posted on 05/03/08 02:55:26 AM
Gavin
*
Posts: 15

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Contest 187: Rebranding
Please click the link for the higher res version.

http://i247.photobucket.com/albums/gg156/gavinkostrzewski/REBRANDING.jpg

Also I have attached my branding ideas for 'PATRICK'S RESTAURANT'
Please click on the links below to view.

http://i247.photobucket.com/albums/gg156/gavinkostrzewski/PATRICKSINNOVATIVE.jpg

http://i247.photobucket.com/albums/gg156/gavinkostrzewski/PATRICKSVINTAGE.jpg

http://i247.photobucket.com/albums/gg156/gavinkostrzewski/PATRICKSYOUTHFULDESIGN.jpg


Posted on 05/03/08 03:49:00 AM
Mick Malkemus
Meticulous Manipulator
Posts: 91

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Another Water Attempt...
Okay,

I have to jump on the water branding bandwagon!



Posted on 05/03/08 04:31:41 AM
brewell
Pixel Pentagrammarian
Posts: 752

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Re: Contest 187: Rebranding
Here's my new and improved version. After a few glitzier efforts I decided to go with straightforward.



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