| » Forum Index » The Friday Challenge » Topic: Contest 187: Rebranding |
|
Posted on 29/02/08 09:37:04 AM |
|
Steve Caplin
Administrator Posts: 6938 Reply  |
Contest 187: Rebranding
A rather different kind of Challenge this week. I've just had a commission from a trade magazine to produce a full page illustration to accompany a feature on rebranding - when companies change their logo, name, or house style in an an attempt to appear fresh and new. The article is about rebranding in the catering and hospitality industries, so the illustration should reflect this. It needs to draw the reader into the feature, to give a suggestion of what the story might be about. Not all rebranding exercises are successful, of course, so it might be fun to look at failed attempts. My final artwork is due in on Monday. You've got until Friday! |
Posted on 29/02/08 7:26:24 PM |
|
james
Surreal Spoofer Posts: 1194 Reply  |
Re: Contest 187: Rebranding
Where the hell do I start? |
Posted on 29/02/08 7:29:29 PM |
|
Deborah Morley
Makeover Magician Posts: 1319 Reply  |
Re: Contest 187: Rebranding
I agree James, but at least we don't have our mortgage riding on it! |
Posted on 29/02/08 11:58:48 PM |
|
tank172
ThreeDee Thriller Posts: 692 Reply  |
Re: Contest 187: Rebranding
ooh, I like this challenge.   Will you post your final version after Friday?
|
Posted on 01/03/08 02:48:03 AM |
|
billz
* Posts: 9 Reply  |
Re: Contest 187: Rebranding
OK, I'll try going first. Here's my logo for Lacerz buttonless shoes.  |
Posted on 01/03/08 09:40:42 AM |
|
tooquilos
Wizard of Oz Posts: 2857 Reply  |
Re: Contest 187: Rebranding
This one really had me stumped. I hope Ive done it how it was supposed to be done. Its all 100% Photoshop.  |
Posted on 01/03/08 1:45:24 PM |
|
Nick Curtain
Model Master Posts: 1768 Reply  |
Re: Contest 187: Rebranding
The hotel rebranding is nearly complete, but will it succeed?  |
Posted on 01/03/08 3:40:11 PM |
|
Ben Mills
Luminous Luminary Posts: 570 Reply  |
Re: Contest 187: Rebranding
Has progress gone on for too long?  |
Posted on 01/03/08 10:10:25 PM |
|
vibeke
Kreative Kiwi Posts: 2157 Reply  |
Re: Contest 187: Rebranding
Once I got an idea it was a lot of fun. Looking forward to seeing all the entries. Larger version here: http://i193.photobucket.com/albums/z206/friis-kiwi/MegaDelicious.jpg 
|
Posted on 01/03/08 10:12:17 PM |
|
vibeke
Kreative Kiwi Posts: 2157 Reply |
Re: Contest 187: Rebranding
The files I used for my "NEW" McDonald's, and not a grandchild in sight. 
Ops, I forgot my cute little boy from the bottom right corner. |
Posted on 02/03/08 09:24:36 AM |
|
josephine harvatt
Gag Gadgeteer Posts: 2603 Reply  |
Re: Contest 187: Rebranding
I'm ahead of myself for once ! Haircut anybody?  _________________ I'm not really bad - I just draw that way |
Posted on 02/03/08 10:30:42 AM |
|
Eva Roth
Luminous Liberator Posts: 269 Reply  |
Contest 187: Rebranding
Another brilliant challenge. The burger chain's pathetic attempt at being 'green' was on my mind, too, but being a veggie I didn't want spend any time working with their logo etc. As Vibeke has created some excellent work on the subject (Well done, it really gets the message across!) I decided to have a go at the trend to sell water as a posh drink. Sort of pointless now that we're urged to dring tap water...  |
Posted on 02/03/08 10:43:41 AM |
|
brewell
Pixel Pentagrammarian Posts: 752 Reply  |
Re: Contest 187: Rebranding
Down on the farm we call rebranding putting lipstick on a pig. 
"I've felt the liberation of Hard Light and Grayscale." - B'e Well. _________________ |
Posted on 02/03/08 12:42:27 PM |
|
Elliott
Mirror Magician Posts: 91 Reply  |
Re: Contest 187: Rebranding
evian backwards....
 _________________ My fake plants died because I did not pretend to water them! |
Posted on 02/03/08 1:25:50 PM |
|
chris berry
Overhead Overlord Posts: 724 Reply  |
Re: Contest 187: Rebranding
 |
Posted on 02/03/08 4:23:43 PM |
|
james
Surreal Spoofer Posts: 1194 Reply |
Re: Contest 187: Rebranding
Smells a bit fishy http://i153.photobucket.com/albums/s211/fungismith/Billingsgate2.gif |
Posted on 02/03/08 6:01:59 PM |
|
Nick Curtain
Model Master Posts: 1768 Reply |
Re: Contest 187: Rebranding
Great animation James and great work from everyone. Nick |
Posted on 02/03/08 6:13:59 PM |
|
Babybiker
Shadow Spectaculator Posts: 151 Reply  |
Re: Contest 187: Rebranding
Oooops!  I missed the bit about the challenge being linked to the Hospitality Industry (I thought it was just Steve's brief!), so I rebranded some Classic Album Covers. Perhaps those teachers that nag and nag about re-reading exam questions were right after all. 
Larger version here - http://img233.imageshack.us/my.php?image=albumslwiw9.jpg 
|
Posted on 02/03/08 6:38:13 PM |
|
vibeke
Kreative Kiwi Posts: 2157 Reply |
Contest 187: Rebranding
[quoted] Eva Roth wrote: Another brilliant challenge. The burger chain's pathetic attempt at being 'green' was on my mind, too, but being a veggie I didn't want spend any time working with their logo etc. As Vibeke has created some excellent work on the subject (Well done, it really gets the message across!) I decided to have a go at the trend to sell water as a posh drink. Sort of pointless now that we're urged to dring tap water... Thanks, Like your water, where can I get a bottle, and yes a burger chain was a pretty obvious choice, so I thought I'd better get on to it quick. |
Posted on 02/03/08 9:15:22 PM |
|
billz
* Posts: 9 Reply |
Re: Contest 187: Rebranding
I missed that too ... it's nice to be in good company. Great work everyone! Bill |
| page: 1 2 3 4 last |