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Posted on 21/06/24 10:18:40 AM
Steve Caplin
Administrator
Posts: 6920

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My new website
It’s a funny thing: I can design a website for someone else in a couple of days, but it’s taken me six years to redesign my own.

Here it is, if you’d like to take a look.

Posted on 21/06/24 10:53:21 AM
GKB
Magical Montagist
Posts: 3858

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Re: My new website
Very good Steve. Looking at the site on a train with slow wifi so can’t watch the videos but will watch when I have a better connection.
I remember the cover with the massed numbers of aircraft; I had forgotten that it was one of yours - glad to see that the controller got them all flying in the same direction.

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Posted on 24/06/24 10:14:57 AM
DavidMac
Director of Photoshop
Posts: 5293

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My new website
Opening page photo the new beard looks good! I see you tidied up your workshop a lot since I last saw it!

It's a fun site, Steve, and so much of it genuinely interesting. I really enjoyed it.

I am curious, with the commissioned work, how much freedom you were given to dream up your own ideas and how much you were required to work to a strict brief. In one item you show several of the twenty variations presented for a book cover. This is a scenario I remember well when I created commissioned illusions ..............

In my many years of photographing and directing TV ads, some clients would give you a surprisingly free hand and their ads could be really rewarding to do ........ and some were the stuff of nightmares! I can remember client meetings with Proctor and Gamble where I had to dissect my own storyboard frame by frame, explaining the product motivation and product value for each second of each shot to dishwasher-liquid-maker-middle-management in terylene suits.

Looking through your work I found it easy, in places, to imagine you having to jump through similar hoops but the results you post here are worth it, fascinating and fun.

The truly astonishing thing is the breadth of your activities. The one site leads you to all sorts of different treats as you push your arm deeper into the bag.

I really loved this Steve. I'll be back for another look.

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The subtlety and conviction of any Photoshop effect is invariably inversely proportional to the number of knobs on it .......

Posted on 25/06/24 11:49:06 AM
Frank
Eager Beaver
Posts: 1673

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Re: My new website
Fully agree with David above Steve. Marvellous site and so varied in talent. Certainly warrants further visits as there is a lot to see . Superb!

Posted on 28/06/24 11:10:16 AM
Steve Caplin
Administrator
Posts: 6920

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Re: My new website
Thank you all!

David – sometimes I had creative freedom, and of course those were the ones I liked best. It depended on the art editor. The Sunday Telegraph image concepts always came from the financial section editor, who always came up with the first cliche that popped into his head. So every time there was a story about credit cards, I had to do a poker hand holding a selection of cards, and every time there was an anniversary it meant a cake with the company’s logo in icing.

Then you get people who would ask for a punk fish drinking a glass of wine, and then just left me to it.

Newspapers were generally good to work with, ad they had tight deadlines and didn’t tend to fiddle so much. The worst by far were advertising agencies, who would stick my artwork on their wall and then get bored with it after a couple of weeks and want to make changes.

When I did work for ad agencies I took to including a couple of deliberate mistakes, so they’d have something to change. It made them feel like they were doing their jobs.

Posted on 28/06/24 5:29:26 PM
DavidMac
Director of Photoshop
Posts: 5293

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Re: My new website
Steve Caplin wrote:
The worst by far were advertising agencies, who would stick my artwork on their wall and then get bored with it after a couple of weeks and want to make changes.


Yes. Well of course ninety percent of my work was for ad agencies. Fortunately they can't hang TV ads on the wall for a couple of weeks - in most cases the air time had already been booked long before the shoot.

However in cases where the spot was made ahead of time the equivalent could happen. They show it to their mates in the agency and one of them makes a negative comment. Suddenly confidence gets shaken. When they spot one thing 'wrong' it snowballs and suddenly everyone's chipping in with criticisms and suggestions.

Trial by committee.

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The subtlety and conviction of any Photoshop effect is invariably inversely proportional to the number of knobs on it .......

Posted on 26/08/24 11:23:38 PM
dwindt
Realism Realiser
Posts: 808

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Re: My new website
Wow, just the opening page speaks volumes. What an interesting room!

Lovely job Steve. Great work on the site. Well done, Sir!

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Posted on 01/09/24 11:45:13 PM
lwc
Hole in One
Posts: 2923

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Re: My new website
Very nice indeed, great work!

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